Rich, insight with no regard for timezones.

Bulletin Board Focus Groups give you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology.

Bulletin Boards are highly involved discussions that unfold over extended time frames. Participants love the convenience and your clients will love the depth of information.

• Greater Insight: Participants share their thoughts with great clarity and depth in bulletin boards, offering an unexpected level of understanding. You always get more than you bargained for.
• Overcome Geography: Conduct comparative boards within separate regions or cut across geographic boundaries and bring far flung respondents together. Recruit based on the factors most important to your study, whether that’s demographic, psychographic or geographic.
• Connect at their convenience: Participants login at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group.

Bulletin Boards Offer Ultimate Flexibility

Take advantage of the flexibility to precisely structure your study to best meet your objectives and capture the imagination of your respondents.

• Diaries: Booked for weeks or months at a time, bulletin board diaries capture ever-evolving consumer commentary.
• Product tests: Incorporate real product testing by mailing product samples or having respondents shop and then comment on their experiences with the item.
• Multi Method: Move targeted respondents seamlessly from an online survey to a bulletin board to capture the depth of insight as well as the statistical reliability.
• Media: Use the whiteboard to display a website, advertising, video or any media you need feedback on.
• Multi Mode: Engage people in one-on-one interviews, and then bring them back to the group discussion.
• Profile Pages: Enables participants to learn about each other by sharing their favorite music,  podcasts, books, and more.
• User Upload: Participants can be in the drivers seat by uploading media relevant to the study they are participating in.
• Breakout Groups: Just like in focus groups, moderators can divide participants into smaller groups for more intense discussions. Divide by geographic location, gender, or anyway you wish.