Have confidence in the quality of your data, no matter how difficult it is to reach your target or how complex your study is.

When You Need Answers
Itracks reputation for innovation and ‘out of the box’ thinking is solidly grounded in market research principles ensuring the smooth fielding of your project.

• Multi-mode Options: Combine phone, fax, email, and the Internet to secure cooperation rates.
• Complex Project Design: Our interviewers can readily navigate the respondent through complex surveys.
• Specialized Training: Special interviewer training means we speak the respondent’s language, whether it’s medical lingo or legalese.

About Itracks’ Call Center
Itracks’ call center conducts qualitative recruiting and CATI data collection for general consumer and specialty markets in North America and abroad.

• Experienced staff: Our interviewers, project managers, and survey programmers all have extensive market research experience.
• Careful staff recruiting: Itracks administers typing tests to all interviewers, ensuring quick and accurate data recording.
• Stringent quality control: 10% of all calls monitored internally; remote monitoring capabilities for clients; a 1:10 supervisor-to-caller ratio.
• Web-enabled stations: Inbound calling and integrated web, phone, fax and email communications, ensures hard to reach respondents are not hard to reach.
• Flexible, timely reporting: With optional online reporting or standard daily disposition reports, you can stay on top of your project at all times.