Advanis Acquires Itracks Call Center

Saskatoon, SK - Itracks, international online data collection expert and online qualitative patent holder, today announced the sale of their call center to the market research firm, Advanis.

Joe Sauer, CFO of Advanis, said, "The addition of Itracks' call center is part of our ongoing effort to meet demand without compromising quality. We are thrilled with the outcome of this acquisition and our new partners."

In addition to the acquisition, Advanis and Itracks have formed a partnership that will allow Itracks access to their network of over 250 call stations to better serve their clients.

"We are very excited about the acquisition because it allows us to focus on our core online offerings, and still provide additional research services to our customers," says Dan Weber, President and CEO of Itracks.

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About Itracks

Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks' online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks' website at http://www.itracks.com/.

About Advanis

Advanis Inc. is a full service market research firm that provides expert, innovative analysis that helps companies address business critical issues in practical, actionable ways. Using a research-based approach to marketing consulting, our group of dedicated experts carefully craft studies that are representative of the real world, are of the highest quality, and deliver actionable results that help our clients with their business objectives.

Contact: Derek Sawchuk, Marketing Specialist
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com