News & Events

Marketing Research Association Launches CEO Special Interest Group (SIG)

Tue, 09 Feb 2010 14:16:00 GMT

February 8, 2010 - (Glastonbury, Conn.): The Marketing Research Association (MRA) announced today the launch of the new CEO Special Interest Group (SIG). The CEO SIG is the first of three Special Interest Groups that the Association will be launching.

More...

Populis V1.5 Released: Market Research Online Community Offering from Itracks

Wed, 02 Dec 2009 15:48:00 GMT

Saskatoon, SK – December 1, 2009 – Itracks, international online data collection specialists and online qualitative patent holders, has released V1.5 of Populis - their market research online community (MROC) offering. The latest release includes functionality developed to increase member participation, a new reporting utility and a module that allows community managers to communicate with members via SMS.

More...

Itracks Quarterly Tracker Q4 2009

Mon, 23 Nov 2009 23:01:00 GMT

Market Research Online Communities (MROCs) offer an interactive channel to communicate and develop relationships with your customers by engaging them in meaningful conversation.

More...

U.S. Patent and Trademark Office Reaffirms Validity of Itracks’ Patent

Tue, 10 Nov 2009 14:19:00 GMT

Interactive Tracking Systems, Inc. (“Itracks”) announced today that the United States Patent and Trademark Office (“USPTO”) issued a Reexamination Certificate upholding the validity of Itracks’ U.S. Patent No. 6,256,663 (“the ‘663 patent”). The ‘663 patent relates to a system and method for conducting online focus groups using remotely located participants. The issuance of the Reexamination Certificate confirming all 16 claims is the result of a successful reexamination of the ‘663 patent and brings to conclusion the proceedings before the USPTO that were initiated by a third party requester in January 2009.

More...

Advanced training session: Best practices for online longitudinal studies

Thu, 05 Nov 2009 15:18:00 GMT

This 30 minute Webinar, lead by Liz Van Patten, will discuss best practices in conducting online longitudinal studies. Click here to register today!

Friday, November 20, 2009 12:00 PM - 1:00 PM EST

More...

Itracks Online Qualitative Software Available in 23 Languages

Wed, 21 Oct 2009 21:10:00 GMT

Itracks has expanded their language capabilities to include Korean, Romanian and Finnish. With 23 languages, Itracks’ online qualitative software can reach more respondents than any other provider. Click here to learn more about Itracks products.

More...

100,000 Member Milestone for Canadian Panel Provider, Canada Talk Now

Mon, 19 Oct 2009 16:39:00 GMT

Itracks (Saskatoon, SK, Canada) announced its Canadian panel Canada Talk Now has reached a milestone of 100,000 active members.

More...

Itracks launches world’s first community for online moderators

Tue, 14 Jul 2009 14:17:00 GMT

Unique education and development program to create career path into the digital era for moderators

Saskatoon, SK – July 14, 2009 – Itracks, international online data collection specialists and online qualitative patent holders, today announces the launch of a global initiative to support moderators as they move into the online market research world.

More...

Jim Longo interviewed after his presentation at the 14th Annual CASRO Technology Conference

Mon, 08 Jun 2009 20:56:00 GMT

Interview Conducted by Dana Stanley from the Operandi Group. May 28th, 2009.

More...

Itracks sees a 40% increase in online bulletin board focus group activity and conducts its 10,000th online qualitative group

Fri, 08 May 2009 14:35:00 GMT

Saskatoon, SK - May 8th, 2009 - Itracks, international online data collection expert and online qualitative patent holder, is enjoying a strong first quarter with a 40% increase in online qualitative activity over the same period last year. In addition, the company has also reached a new milestone by conducting its 10,000^th online qualitative focus group.

More...