iMarkIt is an innovative concept testing tool that enlivens the respondent experience and provides rich visual feedback for the research buyer. iMarkIt lets respondents mark up ads, web pages, direct mail and packaging concepts and logos with visual images and text.

When You Need Answers

iMarkIt provides your clients creative, visual feedback from their consumers while offering your respondents a way to co-create elements of their favorite brands.

Create: iMarkit lets both qualitative participants and survey respondents mark up video, website, images and text with emoticons, arrows, colors, and text boxes.

Communicate: Researchers can highlight key findings for their client with visuals created by the respondent themselves.

Connect: Connect your clients with their consumers for an insightful look at how consumers would recreate or influence their favourite brands.