Quickly uncover new insights from the complexity of emotional reaction. Qualmetrix is a powerful analytical tool which graphically communicates the relative emotional reaction of your respondents to concepts, experiences or issues.

• Generate accurate, clear reports that graphically explain the significance of your findings. Communicate the results to your clients with greater precision and clarity.
• Discover hidden emotional undercurrents. Even when that emotion isn’t expressly conveyed, you can uncover it, articulate it and demonstrate it to your clients.
• Evaluate the relative emotional reaction of your respondents to concepts, products or advertising. The power of Qualmetrix lies in its ability to compare the emotional tone of different demographics within your study.

How Does Qualmetrix Work?

• Academic credentials: The simple online interface belies the complex emotional scoring system derived from over twenty years of academic research.
• Emotional ratings: Qualmetrix gives you emotional ratings for over 90% of the most commonly used words in the English language.
• Math meets emotion: Your transcripts are analyzed, the scores tallied, and the overall emotional reaction is assigned the appropriate value.

Applications
Qualmetrix can score the emotional content of any body of text, and it is especially powerful in the following types of applications and methodologies: