Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively [...]
We have added this handy product comparison chart to make deciding on which qual product is right for you and your research as simple as possible. The image on the page can be saved and printed. Click the image to visit the product comparison chart page. Enjoy!
Monica Grebe, itracks Director of Client Services 1. People march to the beat of their own drum – Time is relative “As soon as possible” does not have universal meaning Respondents show up on time in some countries, but not in others 2. Go with who and what you know – Develop solid partnerships Good local [...]
Monica Grebe, itracks Director of Client Services In my article, Best Practices for Conducting International Research, I discuss the considerations for logistics with international research projects. Not only are your partners (moderators, translators) important, but so are your technology considerations. To illustrate our point, we have accumulated data (sources below) comparing different technology statistics of the [...]
Dan Weber, itracks CEO As a research manager or marketer, are you being challenged to deliver more in the coming year with your current resources? Or worse are you faced with budget cuts? Advances in research technology may be the answer to assist with higher quality research utilizing new innovative methodologies that demand fewer hours [...]
Lynne Back, itracks VP Finance On July 1, 2014, Canada’s Anti-Spam Legislation (CASL) went into force. CASL’s primary purpose is to regulate the sending of commercial electronic messages (CEM). CASL requires businesses to obtain either express “opt-in” or implied consent to send CEMs, including emails and certain types of social media messages. A CEM must [...]