As technology infiltrates qualitative research, our industry finds itself with a plethora of insights and media never before seen in qualitative. The ability to connect with stakeholders (both in consumer and B2B populations) on a widescale basis using technology comes with a new set of responsibilities and opportunities for agencies, end clients, and qualitative software
Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively
Heidi Abramyk, itracks Marketing & Design Specialist We here at itracks are excited announce a new record in mobile responses through our mobile itracks qualitative app. Our new record of 15,971 monthly responses this February beats out our past record of 15,178 at an increase of 5.22%. The highest number of daily responses was 1,297 on February 11th,
Heidi Abramyk, itracks Marketing & Design Specialist Twitter chats are scheduled chats that take place on Twitter through Twitter updates, using a specific hashtag link to thread the tweets/discussion together in some form. Since it brings various people together to discuss their opinions on said topics, it could be used as a qualitative market research
New to market research? Are you used to traditional face to face groups? Learn what online focus groups are and the benefits of using them for your research.
Dan Weber, itracks CEO As a research manager or marketer, are you being challenged to deliver more in the coming year with your current resources? Or worse are you faced with budget cuts? Advances in research technology may be the answer to assist with higher quality research utilizing new innovative methodologies that demand fewer hours
SASKATOON, SK, CANADA (June 3, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business. Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already
itracks Releases Social Media Business Survey Results Jeffrey Hayzlett, itracks' Chairman, to Address the Canadian Marketing Association National Convention SASKATOON, SK, CANADA (May 26, 2011) itracks,…
Saskatoon, SK- Itracks, in conjunction with the Canadian Institute of Chartered Accountants (CICA) and the International Innovation Network (IIN), was awarded the MRIA (Market Research and Intelligence Association) Excellence in Research award for Best Multinational Research Project. The accolade is given to research practitioners who have initiated and taken the lead in designing and implementing
United States Patent Holder of Online Qualitative Applications Joins Forces with Schlesinger Associates Itracks, an expert in online market research and the United States patent holder for online qualitative applications, today announced a strategic partnership with Schlesinger Associates. Itracks suite of online qualitative software will augment Schlesinger Associates industry leading face to face research facilities.