Viewers use simple tools to provide comments, mark up images, and indicate areas they like/dislike for concept testing. Once invited, reviewers use simple click-and-drag tools to leave comments. The review process is simple, quick and does not require any software to be installed.
Researchers receive visual creative feedback and insightful reports including heat maps, word frequencies and video reels with comments reported. The software can be fully integrated into any of itracks’ software platforms and most common survey platforms.
iMarkIt is perfect for:
Website Design Research
Package Design Research
Add iMarkIt questions to surveys to gather quantitative data on areas of an image that are liked and disliked.
Add an iMarkIt exercise to a discussion board to gather visual feedback on an ad.
Interact in real time with respondents engaging in an iMarkIt exercise in an online focus group.
Test video advertisements to drive insight into consumer behaviours.