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Insights

Tips for Utilizing Video Content in Online Market Research

Discover 10 top tips for using video content to assist in your online marketing research and how to get participants to utilize video in their feedback and responses.

Video Based Research Using Online & Mobile Technologies

Learn how to test videos such as television commercials, movie trailers, YouTube ads and TV shows with online qual software.

Creative Agency Benefit

Discover the benefits of using itracks online focus groups, video chat, and discussion boards for creative.

Advertisement Testing Case Study

Guest speaker, Bert Miklosi, shares a case study example of copy testing leveraging the efficiences of online quantitative, online qualitative and concept markup tools.

Shifting Discussion Boards into High Gear

Celebrity Series guest, Liz Van Patten, reveals how she leverages online discussion boards and insight communities to discover powerful consumer insights.

Enhanced Insights for Leading Cosmetic Line

MSW approached itracks to help them develop a research solution for a leading Women’s Cosmetic brand.

Making the Leap to Online and Mobile

Watch Mindy Miraglia, Principal Researcher at Searcher Market Research, as she shares her experience and lessons learned while conducting her first online and mobile qualitative discussion board.