Saskatoon, SK – Itracks, an expert in online market research and the US patent holder for online focus group discussions announced today a partnership with GroupNetTM. Itracks suite of online qualitative market research tools will supplement the traditional focus group facilities of GroupNetTM.

GroupNetTM was formed in 1994 when several premiere independent market research companies decided to team together their skills and resources. This alliance provides an answer to the difficultly of coordinating a market research project across several markets.”With the increasing demand for online qualitative research, GroupNetTM wanted to marry the strength of the countries largest dedicated qualitative databases, reaching through 29 member sites, with with an introduction of Itracks’ suite of online tools,” says Scott Baker, Business Development Chair of GroupNetTM. “The opportunity of this collaboration with the leader in online qualitative market research software technology is a very powerful offering for our clients.”

“Online qualitative tools are a great addition to face to face facilities as many projects can benefit greatly from the flexibility of our global research tools” says Jim Longo, Vice President, Client Development of Itracks. “We are thrilled to partner with such a distinct group of companies.”

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About Itracks
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at http://www.itracks.com/.

About Group Net
GroupNetTM is a joint venture of the leading independently owned and operated qualitative research facilities and support services across the country. Since 1994 we have used new emerging technologies to improve our core business of providing our clients with the components of traditional focus groups. We have been industry technological leaders and some of our other methodologies and services include; internet focus groups and bulletin boards, central location testing, usability testing, field management, moderation, jury testing, national recruiting and public room videoconferencing services. All GroupNetTM members adhere to the research and privacy standards of the Marketing Research Association (MRA) and the Council for Marketing and Opinion Research (CMOR), and all members are PRC certified, the professional designation for researchers. Furthermore, we provide internal education for all levels of our staff’s, and follow our own internal guidelines of strict standards, quality, ethics, and respondent rights and privacy. Currently there are 29 GroupNetTM member facilities representing a diverse range of markets from coast to coast. GroupNetTM membership is by invitation only, and is market exclusive.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com