Saskatoon, SK, Canada – March 15, 2012 – itracks, world-leading provider of online qualitative research and patent holder for qualitative applications, has once again been honored as one of the Top 10 Market Research Companies for Innovation by GreenBook. The complete GRIT Report on the Top 50 Innovative Firms was released yesterday. It includes findings on emerging technology adoption, industry perception of change and methodology usage.

“itracks is one of the top innovative companies in providing a growing venue for online qualitative. The company involves clients in the innovation process and strives to accommodate their business needs. itracks is a partner in research studies – not just a vendor,” said Karen Schmutz with Zeldis Research Associates.

“itracks’ designation is a great honor, and demonstrates the many reasons itracks leads the qualitative research industry and is ranked among the best in the business,” said Jeffrey Hayzlett, Chairman of itracks and global marketing expert.

Beginning in 2010, GreenBook tracked firms perceived as the most innovative within the global marketing research industry. itracks maintains a superior ranking at #8.

itracks has long been known as an innovator within the industry and is the top ranked provider of online focus groups and bulletin board focus groups. itracks was the first to introduce the asynchronous bulletin board focus group to the industry in 2001. The company offers a wide breadth of platforms including real time focus groups, bulletin board focus groups, communities and online surveys. itracks has a strong product development roadmap for 2012 including advancements in video and mobile capabilities. itracks continues to add to its innovative suite of online market research applications and also provides regular webinars to provide updates on new software releases and innovative research techniques.

About itracks
itracks is a world-leading expert in online qualitative applications and the patent holder for online focus groups. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media research and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ website at

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026