Saskatoon, SK – Itracks, international online data collection expert and online qualitative patent holder, today announced details of their new online community research solution, Populis. Itracks intends to use Populis in comparative research studies of existing customers to prove that community members purchase significantly more products and services than non-members. Populis was also designed to track client referral rates, customer satisfaction levels and loyalty.

Populis, developed internally by Itracks’ custom software division, integrates with their existing research tools and acts as a landing point for online qualitative and quantitative research. The software allows companies to synthesize Web 2.0 technologies and utilize the benefits of user-generated content. Itracks’ online communities offer an interactive channel that allows companies to gain insight, communicate and develop relationships with their customers.Dan Weber, President and CEO of Itracks, said: “Populis will prove that by engaging customers in communities, companies will earn or save themselves thousands, if not millions. This is a software application and method that will revolutionize research.”

Populis will provide organizations with the capability to develop and maintain a secure database of online panelists. The software allows companies to easily capture profiles so administrators can pinpoint key members and engage them in meaningful conversation. Populis will enable companies to ask their target audience a question whenever they want and receive feedback almost instantly.

Doug Bates, Senior Vice President and CDO comments, “We believe we have bridged the gap between market research, marketing and real bottom line value and we intend to prove that with this product. Our online community software allows companies to gain unique insight into the opinions and thoughts of their customers in a time when respondent engagement is becoming increasingly difficult.”

Itracks has integrated a number of their existing software applications into the community software such as: online focus groups, online bulletin board groups, online surveys, mobile surveys, text messaging, online forums, BLOGs, iMarkIt for concept testing, polling, newsletters, and image and video galleries. Itracks is currently exploring a community research study with the major Canadian grocery chain, Metro Inc.

Itracks will be showcasing their new online community software at the ESOMAR Congress in Montreal, Canada from September 22 – 25 at Stand 209. To make an appointment, please contact Derek Sawchuk at 888.525.5026 or email info@itracks.com.

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About Itracks
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at http://www.itracks.com/.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com