Saskatoon, SK (August 3, 2011) – itracks, international online data collection expert and online qualitative patent holder, announced today new custom software capabilities for their clients. itracks can now implement virtually any feature, requirement or functionality their customers envision or need.

itracks′ online qualitative applications are among the best in the industry, setting the bar for online research capabilities. The opportunity for customized software emphasizes itracks′ commitment to their customers as well as the continued evolution and development of their innovative, cutting-edge online qualitative applications.

“itracks′ custom applications demonstrate our continuing efforts to enhance qualitative research and the end-user experience,” said Dan Weber, President and CEO of itracks. “By introducing the opportunity for customization, we set the bar for the research industry and elevate our commitment to our customers′ research needs. Our customers provide valuable insight and the keys in future product innovation.”

Exemplifying itracks′ commitment to user-centric design, Gilles Gauthier complements the itracks′ team as Director of Product Management. Gilles implements his expertise in the development of itracks′ family of innovative online collaborative research solutions, maximizing the end-user experience. Gilles offers the team a rich background in user-centric methodologies and is a Human Factors International-Certified Usability Analyst™.

“I′m excited to be part of innovative, customized solutions and ensuring our customers continue to receive the best solutions in the online research market,” said Gilles. “itracks′ continually leads the market in user-centric solutions. Usability is critical to end-user participation and ultimately the quality of responses and the data collected. I′m proud to be instrumental in Itracks′ innovation in the research community.”

itracks′ custom offering announcement comes on the heels of itracks’ recent recognition in the GreenBook′s GRIT Report as one of the top 10 market research companies perceived to be innovative by its peers. For more about itracks customized online data collection solutions and to be part of their innovative offerings, go to

About itracks

itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading companies recognize itracks online applications as the most client-focused, reliable and flexible available. The sophisticated services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks website at

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026