Jeffrey W. Hayzlett Named Chairman of itracks
Change Agent and Best-Selling Author leads itracks’ team in new directions


SASKATOON, SK, CANADA (April 27, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, is pleased to name Jeffrey W. Hayzlett to the position of Chairman, effective April 15, 2011.

The appointment is an extension of Hayzlett’s current role within itracks, which began in November of 2010 as a consultant. Due to Itracks’ potential for growth and Jeff’s experience growing other organizations, it was a logical transition for him to take a more active role.

“Jeffrey is an expert change agent. His involvement is an asset in elevating itracks’ capabilities, allowing us to better meet the needs of our clients,” said Daniel Weber, President and CEO of itracks.

“Working with itracks, I quickly recognized their key role in the online qualitative industry. The transition was a logical progression in elevating my involvement with the company,” said Hayzlett. “My role is to create tension, drive change and ultimately grow the company.”

The announcement comes on the heels of itracks being recognized by its peers as a top 10 innovative research firm, in a report published by Greenbook.

About Itracks
itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit Itracks’ websites at and

About Jeffrey W. Hayzlett
JEFFREY W. HAYZLETT, award-winning executive, received acclaim during his tenure as CMO of Kodak. He is a renowned public speaker, author of the best-selling book, “The Mirror Test”, and a compelling figure in global business. Dubbed “Celebrity CMO” by Forbes Magazine, Jeffrey has appeared on numerous television shows, including Fox Business News and NBC’s Celebrity Apprentice. Drawing upon his background in business and deeply rooted in cowboy lore, Jeffrey is a change agent. The maverick marketer delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building.

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026