Market researchers and brands benefit from the most engaging research app available

Saskatoon, SK (14 May 2013) – itracks, world-leading provider of mobile and online qualitative research software, today announced the upgrade launch of itracks Mobile, the most engaging qualitative research app available to the market research industry.

itracks’ mobile app launched in the Fall of 2012 to enable respondents to provide research insights in the field and in the moment. itracks has since invested heavily in development to increase the functionality of the app, including the addition of automatic notifications to stimulate user engagement.

itracks CEO, Daniel Weber states, “We are seeing a 25% increase in mobile posts every month and recognize the need to devote resources to advancing mobile capabilities.”

The new software release includes an Advanced Notification System that alerts participants when someone has responded to their comment, encouraging discussion to moderator probes. The app conveniently takes the participant directly to the place on the board where the comment was made so they too can review and respond. Moderators are notified in a timely manner when client observers post comments in response to moderator posts. The itracks Mobile app and integrated online discussion board leverage itracks’ patent-protected client observer and moderator discussion, which occurs separately from the discussion that takes place between the participants and the moderator.

“Qualitative mobile research apps are playing an increasing role in the mobile market research industry that has grown by 40% in 2012,” added Mr. Weber. “Market research conducted through mobile apps allows for cost effective ethnography studies, diary exercises, shop-along studies and in-home usage testing as well as other types of research.”

itracks’ will be hosting webinars on May 16th and May 22nd at noon EST to demonstrate the new version of the mobile app. Users can register for the webinars at www.itracks.com as well as sign up for personal demonstrations, view case studies, and access information to assist researchers in delivering better value while providing in-depth research.

About itracks
itracks is a world-leading marketing research company providing its customers with insight for growth via its innovative suite of mobile and online applications. Leading market research professionals and Fortune 500 companies recognize itracks’ applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, community and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ website at www.itracks.com.

Contact:
Garnette Weber, VP Marketing
itracks
306.665.5026
gweber@itracks.com