Saskatoon, SK - October 10, 2007 - Itracks announces the launch of its new Mobile Survey tool which will enable quantitative market researchers to connect with new markets. Mobile Surveys are accessible from virtually all mobile devices. This expands the opportunity for market researchers to capture difficult to reach respondents such as business executives, field employees, and teens.

"People are getting busier and mobile surveys give respondents the opportunity to complete surveys wherever they may be," says Jim Longo, VP Client Development. "This allows the market researcher the ability to increase response rates."

Online quantitative studies can now be accessed on both a PC and a mobile device letting the respondent choose when and where they participate. Market researchers can integrate logos, images, and the basic functionality of a traditional online survey to Mobile Surveys.

To provide this new tool, Itracks has partnered with zu.com communications, an interactive agency that specializes in innovative mobile and web development.

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About Itracks:

Itracks is a world-leading provider of data collection for market research. Leading market research professionals and Fortune 500 companies recognize Itracks' Internet data collection services as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative and quantitative services is easy to use and comes equipped with a wide range of multi-media capabilities. Visit our website at http://www.itracks.com/

About zu.com communications:

Established in 1995, zu.com communications is an interactive agency home to creative minds, brilliant designers, and accomplished developers. With a focus on large-scale web projects and investor relations, our team of 30+ has produced a wide range of projects over the last decade. Visit zu.com on the web and on your mobile device at http://www.zu.com/

Contact: Erin Care, Itracks Marketing Coordinator

Tel: 1.888.525.5026
Email: press@itracks.com