• Greater Accessibility. Mobile surveys are accessible from virtually all mobile devices. Give respondents the option to respond while ‘on the move'.
  
• Increase Your Reach. Four times more mobile devices are now being purchased than personal computers. Increase your response rate by incorporating mobile surveys into your online research.
  
• Give them choices. Capture higher response rates by delivering your survey via a PC or a mobile device.

Tips for a Successful Mobile Survey

Ensure the success of your mobile survey by following the guidelines below.

• Keep It Simple. Low complexity surveys with basic question functionality will work best in a mobile device. Respect the respondent experience by limiting certain question formats such as those requiring long text answers.

• Keep It Short. Limiting questions in your mobile survey is key as respondents may be on the move and will not have time to complete lengthy studies.

• Identify Your Sample. Respondents who are literally ‘on the move' and difficult to reach such as business executives, field employees, and teens could benefit from a mobile survey.

• Don't Forget! Logos, images, colors and functionality of a typical online survey can be integrated into a mobile survey.