Saskatoon, SK – May 15, 2007 – Itracks, the United States patent holder for online qualitative research, is pleased to announce that their new Online Focus Group is immediately available in additional languages. Researchers can now book online focus groups in French, Spanish and German. Additional languages are coming soon.

‘We’ve seen a surge in international online research that demands that our software is available in multiple languages,’ says Jim Longo, Itracks’ VP, Client Development. ‘We’ve responded by adding three languages immediately and slating others for development.’

Itracks released their newest online focus group platform in March of this year. The immediate release of the multi-language version demonstrates Itracks’ commitment to responding to market demand with frequent, targeted up-dates.

The new, aesthetically pleasing interface has a more intuitive design, freeing researchers to focus on what’s most important – the unfolding conversation. Additional functionality, such as breakout rooms, gives researchers more options.

‘We recently ran an online webinar featuring the new facility and it was very well received. We involved our clients in the development process and they appreciated seeing their suggestions come to life in the new version,’ said Jolene Vanthuyne, VP Marketing.

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About Itracks:
Itracks is a world-leading provider of data collection for market research. Leading market research professionals and Fortune 500 companies recognize Itracks’ Internet data collection services as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative and quantitative services is easy to use and comes equipped with a wide range of multi-media capabilities. Visit our website at www.itracks.com, and check out the latest industry trends at www.itracksnews.com.

Contact: Jolene Vanthuyne, Itracks VP Marketing
Tel: 1.888.525.5026 ext. 207     
Email: press@itracks.com