Imagine being able to conduct a focus group in Chicago, London and Dubai all in a 24 hour period without booking a flight or a hotel.  With Itracks you can reduce the cost of a multi-country qualitative study by 80% and never leave your office.  

Online focus groups give you fast top level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly discern the heart of any issue.

• Fast: Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs.
• Honest: Capture the gut level reaction of your respondents while maintaining a personal rapport. Simultaneous typing eliminates the influencer affect, while common interest and moderator skill builds the group dynamic.
• International: Conduct multi-location groups in one evening or recruit respondents that cut across geographic boundaries. Multi-language capabilities opens up new markets for you while less travel means cost savings and more time for projects.

Online Focus Groups Offer Fast, Honest Feedback
An efficient methodology that elicits fast, honest reaction, Online Focus Groups are effective in a variety of settings.

• Ad testing: Whether you want direction at the storyboard stage or are looking to refine the final product, online groups provide a quick market check at any stage of ad creation.
• Website testing: Find out how people feel about a new site design while they’re in their home or office environments. Interject market tests at critical stages in the design process.
• Sensitive topics: With no fear of personal identification, online respondents feel freer to discuss the most private aspects of their lives.
• Low incidence populations: Bring together medical specialists, millionaires, or master poker players. Online methods let you overcome geographic restrictions.
• Web savvy users: Youth have their own way of communicating online. Tap into the instant chat generation, who make MySpace their home and YouTube their hobby.