Bring your research to the field… and in the moment…
itracks Mobile Discussion Boards offer the ability to fully manage global, qualitative studies from your smartphone or tablet. Researchers target hard-to-reach population segments and conduct research projects in the field, capturing participant reactions during their experiences. Mobile qualitative expands the opportunities for qualitative research.
Client observers view the research and privately engage in discussions with other observers and the moderator.
Accessible Anywhere Anytime
Even without internet connectivity, users review questions and responses and reply offline. Reply posts are automatically uploaded to the Discussion Board once users reconnect online.
itracks Mobile has been successfully tested on a wide variety of devices including iOS (Apple) 3GS, 4 ,4S and up , iPod Touch, iPad, Android 2.3 and up (Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean). itracks Mobile is accessible by over 90% of Smartphone users*.
itracks Mobile is integrated with the itracks Online Discussion Board (BBFG) so users can participate from a mobile device or a desktop. Researchers leverage the Video Question, Response and Reporting software available within the itracks Online Discussion Board.
Video and Text Questions and Reponses
Users post video, text and dictated responses within the application.
Researchers filter participants and send mobile notification reminders.
Friends and Profiles
Know more about your respondents with the Profile feature which allows participants to upload pictures and share information.
Participant Media Uploads
Participants can upload and append relevant media to their responses.
Participants can answer polling questions with a quick screen tap. Results are available in real time on the Mobile and Online Discussion boards.
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*Based on Neilson Wire Study on Smartphone users, July 20 12