If your business relies on niche targets, then an in-house specialty panel, built for a specific client or to support your area of specialization, will give you confidence that you can meet your sample needs for every project.

Quality Data Fast
An in-house panel gives you complete control with greater flexibility and quicker turnaround time than outsourcing.

• Flexibility: Customize your panel to your specifications. You decide how to communicate with your panelists, which data collection methods to use and what incentives to offer.
• Speed: Target demographics according to your parameters to ensure you have quality sample and achieve the desired results for your online study.
• Tailored solution: With Itracks' Custom Panel Building service, your panel building, management and reporting is tailored to your specifications.

How Custom Panel Development Works
Our team approach ensures that we will create a tailored solution that will provide your company with a competitive advantage.

• Identify the Objective: Once we understand your needs, we begin to talk about what your panel management tools will look like and what they will do.
• Develop: Itracks will begin to build your panel software; keeping you informed and requesting your feedback every step of the way. Our team is available to you at all times to ensure you are completely up to date and involved in fundamental software decisions.
• Launch: Now that your panel is developed, tested, and implemented, you can start your recruiting process to acquire qualified respondents, launch studies and gain valuable insights into your research.

"Building our own panel allows us greater flexibility. We decide how and what information is sent to participants and how data is collected. Itracks gave us options and a flexible cost structure."

Sapna Patel, Information Architect,

Cheil Communications America.