itracks Board

Reach the world. Go in depth fast. Keep the conversation going.

itracks’ patented bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months.  Respondents are engaged in the research asynchronously. The methodology gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct your research in-home, in-field, in-store, or even offline.

Participants love the convenience. You and your clients will love the depth of information and video management capabilities.

Mobile

Fully integrated mobile app facilitates interactive discussions, video and polling.

iMarkIt

Participants provide feedback on images and videos in exercises.  Download instant reports.

Polling

Add single or multiple choice questions with instant charts reporting the results.

Randomization

Eliminate order bias in qual studies with randomized topics, questions and options within polling questions.

Panel

Access targeted respondents through itracks’ Panels or itracks’ global network of panel providers.

Works Great For:

  • In home usage testing
  • Ethnography and diary studies
  • Concept testing with feedback cycles

Want to Learn More?

Attend a Webinar
Request a Demo
Get Pricing

 

Related content

itracks-Chatitracks-Board
itracks-Communityitracks-Video-Chat
itracks-iMarkItSurvey-Services
Panel-ServicesProject-Services