Reach the world. Go in depth fast. Keep the conversation going.
itracks’ patented bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months. Respondents are engaged in the research asynchronously. The methodology gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct your research in-home, in-field, in-store, or even offline.
Participants love the convenience. You and your clients will love the depth of information and video management capabilities.
Works Great For:
- In home usage testing
- Ethnography and diary studies
- Concept testing with feedback cycles