iMarkIt (Marketing concept testing)
Gather instant feedback on video, images and other content.
Viewers use simple tools to provide comments, mark up images, and indicate areas they like/dislike for concept testing. Once invited, reviewers use simple click-and-drag tools to leave comments. The review process is simple, quick and does not require any software to be installed.
Researchers receive visual creative feedback and insightful reports including heat maps, word frequencies and video reels with comments reported. The software can be fully integrated into any of itracks’ software platforms and most common survey platforms.
Works Great For:
- Advertisement testing
- Video testing
- Concept testing
- Collecting feedback on webpage designs
- Package design research