itracks Video Chat – Video-Based Online Focus Groups
Turn your online focus groups into “face-to-face” discussions.
Tapping enhanced webcam and streaming technology, and itracks’ project booking and communication system, our video-based online focus groups combine the convenience of the Web with the comfort of an in-person discussion. Researchers can conduct Individual Interviews (IDI’s) or connect with up to 8 participants simultaneously. Client observers can discuss the group and provide feedback to the moderator privately from the group discussion.
Works Great For:
- Research where capturing facial expressions is important.
- Research with participants in remote locations.
- Projects requiring limited budgets (capitalize on reduced travel costs).