Qualitative Research

Itracks' patented online facilities expand your research potential. Add online methods to your service offering and attract new types of projects, add value to your clients and maximize your time.

Online qualitative research began in 1995 and Itracks was an early pioneer. Since then, we've become a world leader by immersing ourselves in the world of qualitative research and delivering tools designed specifically for the moderator.

No one has more experience hosting and supporting online qualitative research than Itracks.

Inside:

		Online Focus Groups Fast, top level reaction to concepts and media from geographically dispersed respondents.

		Bulletin Boards Greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology.

		Qualmetrix Uncover new insights from the complexity of emotional reaction in any research project.

		Recruiting Well screened respondents that suit your needs.

		iMarkIt Innovative concept testing tool provides rich visual feedback.

		Socrates Automatic probing tool used in both qualitative and quantitative research.