Project Description

Webinar: Fielding IDIs has Never Been Easier


Join Dan Weber, itracks CEO and Gilles Gauthier, itracks VP Product development, for a webinar on the efficiencies available through using software built specifically for conducting market research in depth interviews.

The new itracks IDI platform provides telephone interview sessions with easy-to-use technology to share media and engage client observers. Gilles will demonstrate how the software can save time through scheduling features, automated audio recordings and an efficient transcript management process. Gilles will share how he discovered the challenges experienced in the industry by qualitative moderators, and how he has lead the itracks’ development team to build proprietary software specifically for researchers conducting telephone interviews.