Project Description

Text vs Video Online Focus Groups – How do they differ and when is each methodology used?

Join us for a webinar comparing two methods of real time, online focus groups – Text Chats and Video Chats.
Researchers planning to conduct online focus groups are faced with the question about whether to conduct the groups using text chat software or streamed video software. The webinar presentation will include an overview of the typical types of studies conducted using the two different methodologies and some case study examples. Brent Beatty, itracks Corporate Account Executive will provide an overview of the technology and how the research experience differs.