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Research Trends

Travel Companions – GRIT 2015 Q3-Q4 Report Commentary

Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively

itracks Beats Record Number of Mobile Responses in a Month

Heidi Abramyk, itracks Marketing & Design Specialist We here at itracks are excited announce a new record in mobile responses through our mobile itracks qualitative app.  Our new record of 15,971 monthly responses this February beats out our past record of 15,178 at an increase of 5.22%. The highest number of daily responses was 1,297 on February 11th,

Twitter Chats vs. Online Focus Group Platforms

Heidi Abramyk, itracks Marketing & Design Specialist Twitter chats are scheduled chats that take place on Twitter through Twitter updates, using a specific hashtag link to thread the tweets/discussion together in some form. Since it brings various people together to discuss their opinions on said topics, it could be used as a qualitative market research

MR Budget 2015 – Forced to Deliver More with Less?

Dan Weber, itracks CEO As a research manager or marketer, are you being challenged to deliver more in the coming year with your current resources?  Or worse are you faced with budget cuts?  Advances in research technology may be the answer to assist with higher quality research utilizing new innovative methodologies that demand fewer hours

Business Marketers See LinkedIn as Top B2B Social Media Tool in itracks’ Social Media Survey

SASKATOON, SK, CANADA (June 3, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business. Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already

Itracks Mentioned in MRIA Award

Saskatoon, SK- Itracks, in conjunction with the Canadian Institute of Chartered Accountants (CICA) and the International Innovation Network (IIN), was awarded the MRIA (Market Research and Intelligence Association) Excellence in Research award for Best Multinational Research Project. The accolade is given to research practitioners who have initiated and taken the lead in designing and implementing

Itracks Partners with Schlesinger

United States Patent Holder of Online Qualitative Applications Joins Forces with Schlesinger Associates Itracks, an expert in online market research and the United States patent holder for online qualitative applications, today announced a strategic partnership with Schlesinger Associates. Itracks suite of online qualitative software will augment Schlesinger Associates industry leading face to face research facilities.

Itracks and Pulse Group Joins Forces

Itracks Online Qualitative Suite Now with Asian Language Tech Support Saskatoon, SK- Itracks, a pioneer in online qualitative research services, has expanded their capabilities in the Asia Pacific region and is now offering multi-language technical support, sampling and recruitment capabilities in that region.These new capabilities in the Asia Pacific region are the result of a