Travel Companions As a software supplier to the market research industry, I sometimes find myself describing our company as the manufacturer of “research” vehicles. Researchers drive those vehicles while panel providers serve as the gasoline that fuels them. Research could not happen without the contribution of each party and the research journey can be positively [...]
Heidi Abramyk, itracks Marketing & Design Specialist We here at itracks are excited announce a new record in mobile responses through our mobile itracks qualitative app. Our new record of 15,971 monthly responses this February beats out our past record of 15,178 at an increase of 5.22%. The highest number of daily responses was 1,297 on February 11th, [...]
New to market research? Are you used to traditional face to face groups? Learn what online focus groups are and the benefits of using them for your research.
Dan Weber, itracks CEO As a research manager or marketer, are you being challenged to deliver more in the coming year with your current resources? Or worse are you faced with budget cuts? Advances in research technology may be the answer to assist with higher quality research utilizing new innovative methodologies that demand fewer hours [...]
Saskatoon, SK- Itracks, in conjunction with the Canadian Institute of Chartered Accountants (CICA) and the International Innovation Network (IIN), was awarded the MRIA (Market Research and Intelligence Association) Excellence in Research award for Best Multinational Research Project. The accolade is given to research practitioners who have initiated and taken the lead in designing and implementing [...]
United States Patent Holder of Online Qualitative Applications Joins Forces with Schlesinger Associates Itracks, an expert in online market research and the United States patent holder for online qualitative applications, today announced a strategic partnership with Schlesinger Associates. Itracks suite of online qualitative software will augment Schlesinger Associates industry leading face to face research facilities. [...]
Itracks Online Qualitative Suite Now with Asian Language Tech Support Saskatoon, SK- Itracks, a pioneer in online qualitative research services, has expanded their capabilities in the Asia Pacific region and is now offering multi-language technical support, sampling and recruitment capabilities in that region.These new capabilities in the Asia Pacific region are the result of a [...]