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So. We thought we’d write a few articles to help you keep up to speed on the latest developments in the world of online market research.
Read away.

Non-intrusive Ethnography – Case study with Kinemedica Market Solutions The respondents actually ENJOYED the interviews, and the visual output had great impact on the decisions our client needed to make. The client got to observe the results in real time, and they asked additional questions throughout the course of the study, either to groups or individuals. It wasn’t just “voice of the customer”, it was non-intrusive ethnography, collected from dozens of geographically diverse respondents, in three days.
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Enhanced Insights for Leading Cosmetic Line through Online Focus Groups The objective of MSW Research’s project was to enhance quantitative learnings with deep-dive qualitative insights. itracks’ Online Focus Group software platform and service team provided MSW with the tools and know-how to address this customized segment of the research project. The client (leading cosmetic brand) had an enriched experience with the ability to maneuver the conversation of the groups by directing it towards fruitful dialogue…
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Marketing Made Simple TV – interview with Jeffrey HayzlettIn this show author, speaker, celebrity CMO and cowboy Jeffrey Hayzlett joins host Jeff Ogden for a great and fun Marketing Made Simple TV show.
Jeffrey shares tips on new marketing strategies for you to consider, the differences between B2B and B2C Marketing, how market research can help marketers, and how change is so important – “Adapt or Die”
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New Methodologies in Healthcare Research (published in MRA Alert! Dec 2012)The moral of the story suggests that although there is a transformational pressure on the healthcare and pharmaceutical industries, consumers of the industry have opened a door with a ready adoption of technology to effectively contribute to the transformation. Never before has the opportunity to bring marketing research to the field… and into the moment been greater…
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A Qualitative FaceliftThe evolution of Social Media is perhaps the most perplexing and comprehensive enhancement of the Internet we have seen this past decade. By reshaping the way people communicate on both a personal and professional level, the social web has…
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Co-Moderating an Online Focus GroupThe Company Strategic Marketing and Research, Inc. (SMARI) is a full service custom market research firm operating in Indianapolis, Indiana. Offering a partnership approach to their clients, SMARI provides personalized research-based marketing solutions for unique challenges faced by today’s business…
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All Access SoftwareBusiness Challenge: In early 2009, a client sent numerous e-mails to Itracks inquiring if the software was compliant with blind, deaf and paraplegic participants. At the time Itracks’ software did not have the capabilities to accommodate all users. Itracks realized…
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Online Video Dial TesterBusiness Challenge: In late 2009, a company approached Itracks wanting to reach a greater geographic audience than they were currently reaching with the in person video dial tester. Itracks’ developed an online version of the video dial tester to coincide…
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BBFG – Brand ImageBusiness Challenge: In 2008, the world was hit with a Global Recession and by late 2009 the economy finally started to see a slight upward trend. In early 2010, Itracks was approached by a leading investment institution wanting to delve…
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Cost, Leadtime and Sustainability of Face-to-Face and Internet Focus GroupsThe traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities in each location, and traveling to each location to interview the participants. The alternative Internet approach, on the other hand, uses either…
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CMA Project – Case Study ResultsAre Canadian Companies Using Social Media? 143 Canadian companies participated in the survey, which was conducted from May 3-7, to help better understand how social media is being used as part of operating their business. The survey resulted in some…
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BMA Social Media Survey ResultsWhy do you use Social Media? We conducted an online survey with Business Marketing Association members from May 19-25 to better understand how social media is being used as part of operating their business. 70 members participated in the survey, which…
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