Socrates is an automated efficiency tool used to assist moderators and researchers who find themselves in time sensitive situations where many repetitious interviews need to be completed.
Socrates assists moderators by consistently and deeply probing open ends for unaided detailed qualitative insights.
This tool can be used in conjunction with other online research tools such as bulletin boards, focus groups, or surveys. Socrates can be programmed at various levels, to probe on one or two open ends, or to carry on a full conversational exploratory interview lasting 15 minutes or more.
Why Use Socrates?
Allow Socrates to take the time to collect the thoughts of the respondent for you! - Efficiency - When there is a time sensitive project with respondents around the globe, Socrates can help. This automated tool uses its dynamic and vigorous probing to get to the bottom of what people really think and feel, 24 hours a day 7 days a week.
- Detailed Responses - Socrates uses psychiatric interviewing techniques and linguistics to probe the respondent to find out exactly what they think and feel on an issue. Because it is a simulated moderator, Socrates gives consistent results with each interview.
- Comprehensive Sampling - Obtain individual, in-depth qualitative insights from the full sample rather than just a subset.
- Best of Both Worlds - Integrating qualitative insights and quantitative reliability into one project is now possible. Imagine being able to have the dependability of quantitative data mixed with the informative qualitative feedback, now you can with Socrates!
Socrates Won't Replace the Moderator
This tool is simply here to assist the moderator. The moderator's input and expertise is critical for designing the discussion guide and developing any necessary targeted probes. Some time sensitive studies need hundreds of completed interviews and with the help of Socrates, these results can be achieved with the highest of quality. Deliverables
Contact us to learn the various ways we can relay the results from Socrates. |