At our inception in 1996 and with our first online focus group in 1999, itracks achieved the unthinkable – bringing together participants from across the street or across the globe to collaborate from the comfort of their homes. Years before Skype and a decade before Zoom, itracks understood a simple fact: online groups are not only faster, cheaper and filled with richer data, they’re also better than in-person.
From that world’s first patent for online research, we built an unmatched portfolio of technological achievements, including new platforms and customized services. And in 2020, we shattered expectations again, launching itracks Realtime, the most interactive and intuitive research platform ever imagined. For a quarter century, itracks has led the world in online research technology, helping enterprises launch billions of dollars of new products, with technology created in-house, never outsourced, by a dedicated team of analysts and engineers.