SASKATOON, SK, CANADA (June 3, 2011) itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, has released results of an online survey of Business Marketing Association (BMA) members regarding the impact of social media on their business.

Dan Weber, CEO of itracks, commented, “The survey reinforces what great marketers already know. If you′re not using social media, you′re dead. Where you focus your resources and how is important too. As marketers we need to take time and use resources like itracks to conduct surveys like this.”

70 members participated in the survey, which was conducted from May 19-25, to help better understand how social media is being used as part of operating their business. The survey resulted in some notable outcomes. Of the 89% of companies using social media, 49% of them believe LinkedIn provides the best return on investment, followed by Twitter and Facebook. In addition, most believed social media marketing efforts had a positive impact on awareness, word-of-mouth, and lead generation.

About itracks

itracks is a world-leading marketing research company that provides its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ websites at and

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026