Case Studies

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Case Study Online Focus Groups for Advertising Insights

Online Focus Groups for Advertising Insights

itracks collaborated with NRC/Bert Miklosi Consulting in developing the qualitative component of an ad testing solution specific to the health care system category.

Enhance Insights for Leading Cosmetic Line Through Online Focus Group - itracks Chat

Enhanced Insights for Leading Cosmetic Line

MSW approached itracks to help them develop a research solution for a leading Women’s Cosmetic brand.

Non-Intrusive Ethnography Case Study Kinemedica

Non-intrusive Ethnography with Kinemedica

itracks worked with Kinemedica to help develop a solution for a manufacturer of injection devices.

Case Study Cost Effective and Efficient In-Home Use Test with GreatBlue

Cost Effective and Efficient In Home Use Test with GreatBlue

itracks partnered with GreatBlue to develop insights for a floor cleaning unit manufacturer.

Case Study - Co-moderating an Online Focus Group

Co-Moderating an Online Focus Group

MSW approached itracks to help them develop a research solution for a leading Women’s Cosmetic brand.

Case Study - All Access Software

All Access Software

A client inquired if itracks’ software was compliant with blind, deaf and paraplegic participants.

Case Study - Online Video Dial Tester

Online Video Dial Tester

A client approached itracks to help them reach a greater geographic audience than they were currently reaching with the in person video dial tester.

Case Study - A Qualitative Facelift

A Qualitative Facelift – itracks Board

Blending online qualitative research with Social Media research for a holistic approach to obtaining consumer insights.

BBFG Brand Image Case Study

BBFG: Brand Image – itracks Board

itracks was approached by a leading investment institution to assess their brand image and how to provide relevant services during the return to economic stability.

BMA Social Media Survey Case Study

BMA Social Media Survey Results

itracks conducted an online survey with Business Marketing Association members to better understand how social media is being used in their business.

CMA Social Media Survey Case Study

CMA Project Case Study Results

itracks conducted an online survey with Canadian Marketing Association to better understand how 143 Canadian companies use social media in their business.