Case Study: All Access Software Business Challenge In early 2009, a client sent numerous e-mails to itracks inquiring if the software was compliant with blind, deaf and paraplegic participants. At the time itracks’ software did not have the capabilities to accommodate all users. Itracks realized that the development of new software was integral in reaching all demographics. Approach A demo project was set up with numerous custom features and was sent to the client. The client supplied feedback on the demo and a development opportunity arose. Through the use of the feedback and itracks own research, Itracks embarked on turning legacy frames-based forum product into a universally accessibly application. itracks requested assessments and found a fit with CNIB (formerly Canadian National Institute for the Blind). CNIB’s initial feedback showed that the current frames based layout was going to be a major hindrance to participants. Changes were administered, following the WCAG (Web Content Accessibility Guidelines), to the frames to enhance user friendliness. A project was launched based on the newly developed software and an abundance of feedback was received by itracks. Feedback included praises for the ease of use. Result itracks completed the integration of new software to all languages offered. itracks now offers software within the required standards that is compliant with blind, deaf and paraplegic participants and has a more accessible product with the foundation for all future product line offerings.

Case Studies – itracks

Q: Online Video Dial Tester

Business Challenge In late 2009, a company approached itracks wanting to reach a greater geographic audience than they were currently reaching with the in person video dial tester. itracks’ developed an online version of the video dial tester to coincide with their needs. The client enlisted the help of itracks to evaluate tutorial videos placed on the client’s website. Approach The client conducted two BBFG groups which incorporated the Video Dial Tester. The Video Dial Tester allowed for participants to show what aspects of videos they liked and/or disliked. The participants were shown two tutorials and were asked to rate the video by using the slider. Ratings were allowed only on the first viewing; participants were able to watch the videos more than once. After the video was shown participants were asked to share their thoughts and opinions regarding each video. Participants were not allowed to continue until they had confirmed they had viewed the video. Result The client was given relevant feedback regarding the tutorials being shown. Participants gave feedback regarding aesthetics, length, value of information and overall impression. Through the feedback gained, the client was able to modify the tutorials to offer a better product to the site visitors and also made necessary changes to create more aesthetically pleasing videos.

Q: BBFG: Brand Image – itracks Board

Case Study: BBFG Brand Image – itracks Board Business Challenge In 2008, the world was hit with a Global Recession and by late 2009 the economy finally started to see a slight upward trend. In early 2010, itracks was approached by a leading investment institution wanting to delve into how market volatility was affecting the approach and attitude of high income-investors, both retired and employed. With the movement out of the recession, the client wanted to assess their brand image and how to provide relevant services during the slow return to economic stability. Approach The first step that needed to be taken was to determine the processes in which the high-income investor goes through in deciding on investments and investment services. Both quantitative and qualitative methods were used. A recruitment survey was launched to initiate the project and to select participants for the qualitative study. The qualitative study was broken down into two Bulletin Board Focus Groups (BBFGs). The first BBFG was for individual journal entries and the second BBFG was based on group discussions. Following the discussion group in-person interviews were conducted to wrap-up the study. Result Through the use of the online study the client attained a better understanding of brand perception and gained insight into how market volatility impacts the approach and attitude of high-income investors. The study led the client in developing a more flexible offering to investors during the turbulent investment period. Investors now have the ability to pick and choose services/investments that are best suited to their current needs. The client also found a need for the simplification of online trading, a problem that the client was previously unaware of.

Millennial Research – The Case for Segmentation

Articles, Case Studies, How To's & Tips

Get the free e-book Millennial Research: The Case for Segmentation is a free, 60-page e-book meant to peel back the layers and uncover fundamental truths about demographics and lifestyle attributes millennials share universally, as well as how they can be segmented into unique groups. Like every generation, behavioral drivers change over time and