Celebrity Series guest, Liz Van Patten, reveals how she leverages online discussion boards and insight communities to discover powerful consumer insights.
Celebrity Series guest, Ben Smithee, discusses how technology-based research is bringing true ROI, providing intangible benefits and delivering valuable insights.
Celebrity Series guest, Derby Swanson, shares her Voice of the Customer approach that combines qualitative and quantitative methodologies.
Watch Mindy Miraglia, Principal Researcher at Searcher Market Research, as she shares her experience and lessons learned while conducting her first online and mobile qualitative discussion board.
Confused about when it’s best to use itracks Chat vs. itracks Board? Using the case-study approach, Jeff Walkowski will guide you through several scenarios, pointing out why a particular online approach was selected, and the benefits of each approach.