Realtime Qualitative Research Tools | Efficient Participant Engagement

Overview

Pair your project manager tools with itracks Realtime for qualitative research. Adding Realtime will seamlessly save project managers time and allow for efficient communication and scheduling with your audience. The results are faster turnarounds, improved show rates and an improved client and team experience.

Features

Rapid Participant & Moderator Onboarding

Add your team with a single click. Participants receive unique "one-click" access links—no downloads or plugins required—ensuring your sessions start exactly on time.

Global Audio & Language Support

Choose the language that fits your study. For international groups, easily integrate simultaneous translation channels so your clients can hear the session in their native tongue while the moderator speaks the local language.

Intelligent Calendar & Recruitment Sync

Use the dedicated Recruiter Portal to import participant lists. The system automatically sends calendar invites with time-zone management, so every user sees the session in their own local time.

Seamless Management Tool Integration

Sync itracks Management to Realtime platform. Track attendance in real-time to see who has arrived in the waiting room, allowing you to quickly coordinate with recruiters for "no-show" replacements.

Secure Privat Backroom Setup

Facilitate your clients by placing them in a secure, isolated backroom. They can watch the video or text feed and communicate with you or the moderator privately, ensuring their needs are met without distracting the participants.

Regional Compliance & Data Storage

itracks ensures data redundancy, regional compliance, and high availability by storing and managing data across various locations worldwide.

Automated AI summary

Transform hours of raw threaded discussion into concise, actionable intelligence. Our Automated AI Summaries distill complex participant dialogue into key themes and sentiment analysis instantly.

Discussion Guide & Polling

Upload your media, questions, and script to the discussion guide in advance for easy launching during your session so that you can focus on the conversation at hand. Upload any time, and copy guides from previous projects for easy editing.

Use Cases

Mobile Shop-Along Tips & Tricks

Shop-alongs give real-time insight into the decisions consumers make while shopping, helping brands to make strategic decisions to draw more customers through their doors, and to their items on the shelves. Historically, shop-alongs were often cost-prohibitive and intrusive, but the introduction of real-time qualitative research mobile apps makes them a more accessible methodology than ever before.

Testimonials

Mike Lakusta

itracks Realtime mobile capability is a game changer for us at Ethnifacts. Being able to capture in-store insights on the go — at the moment of interaction — means our insights are timelier, our recommendation sharper, and our reach more agile. Whether in the field or on site, we’re no longer waiting — we’re acting.

Robert Danoff

We’ve never had a project with observers where they didn’t ask a question. And there’s something significant they’re asking, something in the discussion that has sparked a curiosity they weren’t thinking about previously.

Owen Jones

You're able to visualize that data in the form of peaks and valleys, and you're able see that instantly so you can talk about it in the qualitative portion. Being able to dig deeper with the same people who gave you that [dial tester] data is just so valuable. It's the power of the being able to pinpoint that moment in time and be able to build the narrative around it. That is, I think, the magic.