Patent Holder Adds New Ability to Online Focus Groups

Saskatoon, SK –Itracks, a pioneer in online qualitative research and the United States patent holder for online qualitative applications, has added innovative new breakout rooms to the Online Focus Group facility.Breakout rooms allow moderators to conduct friendship or stranger pair conversations or small group exercises and then bring the breakout groups back to the main discussion. Moderators can decide who to group together in advance or on the fly, allowing them ultimate flexibility. They can group participants by demographic or put people of like-mind or oppositional opinion together.’Breakout sessions are an excellent way to generate creative discussion around new products or ad concepts,’ says Jim Longo, Itracks VP, Client Development. “Employee groups can be split by department, allowing them to gel as a group and then bringing their collective wisdom to the wider discussion.”

‘We’re bringing innovation back to this pioneering online methodology. Researchers have been conducting online groups for over 10 years and are constantly asking for innovative new features,’ says Dan Weber, Itracks President and CEO.


About Itracks
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at

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