Insights

Q: Video Based Research Using Online & Mobile Technologies

"Video Based Research -How is it Done Leveraging Online and Mobile Technologies?" Webinar [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][embed]http://youtu.be/Al3-mh732Fc[/embed] How is video based research done leveraging online and mobile technology? Join Joel Schmaltz to learn more about incorporating video into your online and mobile research data collection. Video questions and responses can also be used in bulletin board focus groups to interact with respondents from a distance. Respondents can provide video responses using mobile devices to share shopping experiences, product usage tests and more. Save time by tagging video responses for future reporting and highlight reel creation. Test videos such as television commercials, movie trailers, YouTube ads and TV shows. In a secure testing environment, participants can use the iMarkIt MR tool to view videos stopping them at points where they can provide feedback. A range of markup tools including text, highlighters and drawing tools allow for project specific feedback to meet the project needs. The webinar provides software demonstrations and best practice tips on incorporating video into qualitative research projects. [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Q: Advertisement Testing Case Study

[embed]http://youtu.be/jDYwnGP4FZQ[/embed] Watch Bert Miklosi, innovative brand strategist, as he shares a case study example of copy testing leveraging the efficiences of online quantitative, online qualitative and concept markup tools. Learn the advantages of integrating quantitative and qualitative methodologies into one research study. Historically, the industry has separated quantitive and qualitative research and of course, both are required in order to gain relevant and action oriented consumer insight. This case study demonstrates how, where, what and why of holistic research in the form of advertising testing. The Key Learning can be applied to a range of research beyond advertising testing.

Q: Shifting Discussion Boards into High Gear

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][embed]https://www.youtube.com/watch?v=JH_WV6rmUU4&feature=youtu.be[/embed] Join Liz Van Patten, innovative online researcher, as she shares case study examples of concept evaluation research from Retailing, E-Commerce, Technology, Health Care and Consumer Package Goods. Liz will reveal how she leverages online discussion boards and insight communities to discover powerful consumer insights and trim research timelines. Her methodologies for concept development create a feedback cycle that engages client teams as well as consumers, enhancing the research experience and allowing concepts to evolve more efficiently through targeted feedback.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Q: Making the Leap to Online and Mobile

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][caption id="attachment_2621" align="aligncenter" width="400"] Click here to watch the video![/caption] Watch Mindy Miraglia, Principal Researcher at Searcher Market Research, as she shares her experience and lessons learned while conducting her first online and mobile qualitative discussion board. Mindy presents a case study of a tourism destination rebranding project conducted primarily through an online and mobile discussion board with one supporting face to face group. The case study presentation included the study objectives, insights gathered, deliverables and client response to the research. Mindy reflected on what went well and what she will do differently for her next online and mobile qualitative research project.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]