Saskatoon, SK – June 6th, 2012 – In response to the high growth in the online qualitative industry and an aggressive product development initiative, itracks announced today that they have welcomed three more people to their account management team including Robert Burron, and industry veterans, Dale Watts and Steve Valigosky.

Steve Valigosky, formerly the Director Business Development with Ipsos Observer, and Vice President Account Executive with TNS Custom Research, will lead initiatives in the Midwest US region. Steve brings to itracks over 25 years of experience in sales and account management in the market research industry. Steve states, “Joining itracks is a great opportunity for me to leverage my contacts and experience in the Midwest market research community. I am very excited to be joining a recognized market leader in the online qualitative software space, and I am looking forward to bringing our new products to existing clients and to creating new partnerships with research companies who have not yet used our products.”

Dale Watts, former Owner/Principal of Market Catalyst where he used itracks’ online products, will be managing the Southeast US region. Prior roles during his 25 years of experience in the market research industry include Vice President of Market Probe, Account Group Director for Millward Brown and other consulting and sales roles involving the design and implementation of marketing research. “I have long admired itracks for how they supported me as a customer and the user-focused design of their technology,” said Dale Watts. “The upcoming product announcements make this a particularly exciting time to join the team. I look forward to spreading the word of how itracks can help clients as it continues to evolve its best-in-class offerings.”

Robert Burron has several years of customer service experience and will take a leadership role in supporting itracks’ clients. “The new team members bring a vast amount of client relationship management and market research experience to help facilitate growth in our clients’ online research practices.” said Alan Mavretish, itracks’ VP of Client Development. itracks will be introducing the new team members at their upcoming virtual software launch event on Tuesday June 19th at noon EST hosted on itracks’ Facebook page:

About itracks

itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media research and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks’ website at

Contact: Garnette Weber- Director, Marketing and Insights
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