itracks has secured funding from Western Economic Diversification through their Business Scale-up and Productivity (BSP) program.  The funding has been used to complete renovations to create a state-of-the-art software development center and for expanding their software and sales teams.

“This funding has helped create an environment where some of the most advanced software for the market research industry is now being developed”, says itracks CEO Dan Weber.

The funding helped itracks launch their most recent product, itracks video interviewer.  The video interviewer is quickly being adopted as a white-labeled alternative to a long standing flash-based product typically used in the research industry.

“It is fascinating to me what we are capable of developing right here in Saskatchewan.  We really are becoming a mini Prairie Silicon Valley”, exclaims Weber.

Itracks expects to continue to use the funding to further hire software developers and to grow its sales and marketing team.

 About itracks

itracks has been a world-leading expert in online qualitative technologies and services since 1999.   itracks offers the only complete qualitative research suite in the industry, itracks GO,  which allows users to conduct online focus groups, interviews and other qualitative activities from within one intuitive platform. Visit itracks’ website at www.itracks.com to learn more.

Contact: Dan Weber, CEO
North America: 1.306.665.5026 ext. 8264
Email: dweber@itracks.com

 About Western Economic Diversification

For more than 30 years, Western Economic Diversification Canada (WD) has been working to diversify the western economy while improving the quality of life of western Canadians. We aim to be a leader in building a strong, competitive West by focusing on business development, innovation and community development.

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