Patent Holder Releases New Online Focus Group
Saskatoon, SK – Itracks, the pioneer of online qualitative research and the United States patent holder for online focus groups, is pleased to announce their new Online Focus Group platform. Designed with extensive client consultation, the new platform offers qualitative researchers greater flexibility and control over their online market research.’With the proliferation of chat in daily life, the online focus group stands to make significant gains as a research methodology. We’ve poured all our knowledge about online qualitative research into this incarnation,’ says Dan Weber, Itracks President and CEO.‘Itracks continues to lead the industry with an intuitive qualitative platform and tools for researchers to tap into the how, what, and why of consumers behavior,’ says Jim Longo, Itracks VP, Client Development. ‘The added flexibility of the platform and new interface allow moderators better control of the group interaction as well as transcripts after the groups.’
The new, aesthetically appealing interface has been completely reorganized to make better use of screen space for a researcher’s purpose. The focus is clearly on the chat frame, which contains the real-time discussion among research respondents and the moderator.
Moderator tools for guiding the discussion are readily accessible, such as quick mod guide posting, respondent demographic review and secure communications channels. Break out sessions are now possible. Researchers can move sub-sets of their group to separate rooms to discuss concepts or stimuli and then bring them back to the main group seamlessly.
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at http://www.itracks.com/.
Contact: Garnette Weber- Director, Marketing and Insights
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