Celebrity Series guest, Liz Van Patten, reveals how she leverages online discussion boards and insight communities to discover powerful consumer insights.
Celebrity Series guest, Derby Swanson, shares her Voice of the Customer approach that combines qualitative and quantitative methodologies.
itracks worked with Kinemedica to help develop a solution for a manufacturer of injection devices.
itracks partnered with GreatBlue to develop insights for a floor cleaning unit manufacturer.
Watch Mindy Miraglia, Principal Researcher at Searcher Market Research, as she shares her experience and lessons learned while conducting her first online and mobile qualitative discussion board.
Confused about when it’s best to use itracks Chat vs. itracks Board? Using the case-study approach, Jeff Walkowski will guide you through several scenarios, pointing out why a particular online approach was selected, and the benefits of each approach.
Watch Jamie Gordon, VP Consumer Anthropology with Northstar Research, in this explanatory webinar introducing Northstar’s “3 C’s” contextual framework for strategic research.
MRA Alert! December 2012 - Merits of qualitative research for healthcare migrating online – from a researchers perspective.
A client inquired if itracks’ software was compliant with blind, deaf and paraplegic participants.
A client approached itracks to help them reach a greater geographic audience than they were currently reaching with the in person video dial tester.