Reach the world. Go in depth fast.
Keep the conversation going.
Gather rich, actionable data with our bulletin board focus groups
✓ In home usage testing
✓ Ethnography and diary studies
✓ Concept testing with feedback cycles
✓ Advertisement testing
✓ Collaboration with stakeholders for strategic planning
✓ Shopping exercises
✓ Participant homework activities prior to face-to-face groups
itracks’ patented bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months. Respondents are engaged in the research asynchronously. The methodology gives you a greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct your research in-home, in-field, in-store, or even offline.
Participants love the convenience. You and your clients will love the depth of information and video management capabilities.