itracks Chat (Dev) – itracks

itracks Chat (Dev)

iTracks Chat

Reach the world. Go in depth fast.
Keep the conversation going.

Gather rich, actionable data with our bulletin board focus groups

Works Best For:

In home usage testing

Ethnography and diary studies

Concept testing with feedback cycles

Advertisement testing

Collaboration with stakeholders for strategic planning

Shopping exercises

Participant homework activities prior to face-to-face groups

itracks’ patented bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months. Respondents are engaged in the research asynchronously. The methodology gives you a greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct your research in-home, in-field, in-store, or even offline.

Participants love the convenience. You and your clients will love the depth of information and video management capabilities.

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