itracks continually upgrades software based on client feedback. You’ve asked us to refresh our designs and we’ve listened! On March 21st, the itracks team released itracks GO 2.0. Building on the strengths of our current GO platform, which integrates all of your favorite qualitative research tools into one system, GO 2.0 brings a fresh look to a platform our clients have grown to love. The fresh new design will carry through to those clients that have custom-branded software interfaces (i.e. the itracks software with a client-specific brand applied to the interface). In addition, the newly developed branding features will enhance branded interfaces within the GO Platform.
itracks GO 2.0 release is setting the stage for rapid product enhancements in the near future, as well as qualitative data collection communities making use of a variety of qualitative activity types integrated into one platform. The automation of many of the project management functions will help facilitate reliable recruitment of participants, saving time and costs to conduct online qualitative research. Our team is excited to see the impact of the technology advancements on the qualitative research industry.