Saskatoon, SK (July 13, 2011) – itracks, international online data collection expert and online qualitative patent holder, announced today the launching of iMarkIt Real Time, a new advancement in concept testing.

The introduction of iMarkIt Real Time enhances qualitative online research by introducing a cutting edge tool that significantly enhances the interviewing experience for respondents while providing fresh visual feedback to research buyers.

“Our iMarkIt Real Time product is a creative and novel addition to our continuing efforts to enhance qualitative research,” said Dan Weber, President and CEO of itracks, which was recently recognized in the GreenBook’s GRIT Report as one of the top 10 market research companies perceived to be innovative. “By introducing this real time advancement into the marketplace, we continue our mission to be the source for market research solutions.”

iMarkIt Real Time, created due to high demand in the research community, engages respondents in “Real Time” interaction through online in-depth interviews (focus groups and one-on-one media formats). It provides participants with the opportunity to markup visual presentations both in static content and video presentations of their favorite brands. As a result, research team leaders are able to assess input through expanded feedback options, which offers the opportunity to explore different avenues in qualitative research application.

Early testing has revealed that customers are connecting with iMarkIt Real Time and its unique flexibility in online interviewing interactions.
“I think it is great and convenient for all of us,” said a product participant in a testimonial about itracks’ newest innovation. “With many of us leading a busy lifestyle, being able to participate in something like this while in the comfort of your own home, is fantastic.”

About itracks
itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading companies recognize itracks online applications as the most client-focused, reliable and flexible available. The sophisticated services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks website at


Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026