Market researchers now increase the reach of qualitative research with smart phones and tablets.
SASKATOON, SK, CANADA (September 18, 2012) – itracks, world-leading provider of online qualitative research, today announced the launch of its mobile app for conducting qualitative research (itracks Mobile).
The patented online discussion board software was first launched in 2001. Building on the addition of video response and reporting capabilities to the software in July 2012, itracks now introduces the fully-integrated mobile application. Researchers may now conduct research in the field and capture respondent insights in-the-moment.
itracks CEO Dan Weber commented, “With itracks Mobile, we are setting a new standard in research. The boundaries of qualitative research are now limitless.”
itracks gathered insights from clients to better understand the fundamental values of mobilizing a focus group. Based on these research results, itracks developed user-centric features such as the ability to post text, video or dictated responses to discussions, mobile notifications that link to the application and private client and moderator communication. Even without internet connectivity, users may review responses and reply offline. Reply posts are automatically uploaded to the discussion board once users reconnect online.
“Brands will benefit from valuable insights provided by users experiencing their products and services in real time,” said Jeffrey Hayzlett, itracks Chairman. “Market researchers can grow their businesses by leveraging the mobile app in addition to the already valuable suite of tools offered by itracks.”
itracks Mobile is accessible by over 90% of smartphone users on both iPhone and Android devices and is available for free download from their respective app stores. At www.itracks.com viewers can access a demo video, sign up for webinars and find ways to deliver valuable insights through mobile qualitative research.
itracks is a world-leading marketing research company providing its customers with insight for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit itracks’ website at www.itracks.com .
Garnette Weber: Director, Marketing and Insights
North America: 1-888-525-5026