Greater Access to Moving Targets
Saskatoon, SK – Itracks announces the launch of its new Mobile Survey tool which will enable quantitative market researchers to connect with new markets. Mobile Surveys are accessible from virtually all mobile devices. This expands the opportunity for market researchers to capture difficult to reach respondents such as business executives, field employees, and teens.
“People are getting busier and mobile surveys give respondents the opportunity to complete surveys wherever they may be,” says Jim Longo, VP Client Development. “This allows the market researcher the ability to increase response rates.”
Online quantitative studies can now be accessed on both a PC and a mobile device letting the respondent choose when and where they participate. Market researchers can integrate logos, images, and the basic functionality of a traditional online survey to Mobile Surveys.
To provide this new tool, Itracks has partnered with zu.com communications, an interactive agency that specializes in innovative mobile and web development.
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at http://www.itracks.com/.
About zu.com communications
Established in 1995, zu.com communications is an interactive agency home to creative minds, brilliant designers, and accomplished developers. With a focus on large-scale web projects and investor relations, our team of 30+ has produced a wide range of projects over the last decade. Visit zu.com on the web and on your mobile device at http://www.zu.com/
Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026