Saskatoon, SK– Itracks, in conjunction with the Canadian Institute of Chartered Accountants (CICA) and the International Innovation Network (IIN), was awarded the MRIA (Market Research and Intelligence Association) Excellence in Research award for Best Multinational Research Project.
The accolade is given to research practitioners who have initiated and taken the lead in designing and implementing a market research project which collects data from respondents in more than one country. The IIN Practice Survey is an international survey of the owners of accounting practices from eight countries around the globe. The purpose of the survey was to better understand the business concerns and future plans of practitioners so that the accounting institutes belonging to the IIN could work both individually and collectively to better meet the needs of practitioners.Through a dedicated team of quality assurance specialists, survey developers and project managers, Itracks was responsible for programming and deploying the survey to meet the CICA and IIN’s specific requirements. The project ran from May 29, 2007 to June 28, 2007 providing valuable insights for 16 institutes in 17 countries. Itracks was also commissioned to participate in a second multi-national survey which was initiated in September of 2007.
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at http://www.itracks.com/.
About the Canadian Institute of Chartered Accountants
The CICA together with the provincial, territorial and Bermuda Institutes/Ordre of Chartered Accountants, represents a membership of approximately 72,000 CAs and 10,000 students in Canada and Bermuda.
The CICA conducts research into current business issues and supports the setting of accounting, auditing and assurance standards for business, not-for-profit organizations and government. It issues guidance on control and governance, publishes professional literature, develops continuing education programs and represents the CA profession nationally and internationally.
About the International Innovation Network
The International Innovation Network (IIN) is a collective of 16 accountancy bodies, covering 17 countries around the world, who share a desire to work collectively to promote world-class products and services to their members. By working as a collective it becomes easier to identify opportunities for collaborative working in order to avoid duplication of effort. IIN members also benefit from sharing the information, knowledge and experiences of other IIN members, leading to the adoption of best practice guidelines and standards.
Contact: Garnette Weber- Director, Marketing and Insights
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