Saskatoon, SK – April 12, 2010 – itracks′ panel, Canada Talk Now (CTN), is ranked among the best in the world. CTN received top marks in a global quality measurement initiative called the Grand Mean Project™ a three-year study of more than 200 online panels from 35 countries.
The report published by Mktg. Inc. (http://www.mktginc.com) found that Canada Talk Now was within specified limits for age, income, education and marital status distribution comparisons, as well as buyer behavior segments, sociographic segments and media segments. Although Canada Talk Now is a new player in the panel space, the overall quality compares to or exceeds other Canadian panels that have been around for much longer.
“We are pleased with the results of the Grand Mean Project, but are not surprised. Although Canada Talk Now has experienced rapid growth over the past year, we have never sacrificed quality,” said itracks′ President and CEO, Dan Weber.
Canada Talk Now is the premier provider of sampling solutions for online qualitative and online quantitative research in Canada. CTN reaches respondents in all ten provinces and three territories. Services include qualitative and quantitative questionnaire design consultation, programming and hosting, and recruiting. CTN was founded in 2008 by its parent company, interactive Tracking Systems Inc. (itracks).
About Canada Talk Now
Canada Talk Now is the premier provider of sampling solutions for online qualitative and online quantitative research in Canada. Canada Talk Now reaches members in all ten provinces and three territories, including English and French-speaking respondents. Services include qualitative and quantitative questionnaire design consultation, programming and hosting, and recruiting. Canada Talk Now was founded in 2008 by its parent company, itracks. Visit Canada Talk Now′s website at www.canadatalknow.ca.
itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize itracks′ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit itracks′ website at www.itracks.com.