United States Patent Holder of Online Qualitative Applications Joins Forces with Schlesinger Associates

Itracks, an expert in online market research and the United States patent holder for online qualitative applications, today announced a strategic partnership with Schlesinger Associates. Itracks suite of online qualitative software will augment Schlesinger Associates industry leading face to face research facilities.

To broaden their data collection capabilities, Schlesinger has opened its door to online methodologies with the partnership of market research expert, Itracks. Schlesinger will use Itracks’ patented software to conduct online focus groups and bulletin board discussions. With its innovative features, Itracks software has the most comprehensive online qualitative offering in the market research industry.

“Itracks is happy to announce its relationship with Schlesinger Associates who will now be presenting online qualitative research as an option to their clients” said Daniel Weber, President and Chief Executive Officer of Itracks “This adoption by a network of facilities is a sign of the demand for online qualitative by users of market research data”.

“We are very excited to partner with Itracks who have enabled us to expand our qualitative research capabilities into the online space” said Steve Schlesinger, Chief Executive Officer, Schlesinger Associates.


About Itracks
Itracks is a world-leading expert in online market research and the patent holder for online qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at http://www.itracks.com/.

About Schlesinger Associates
For over 40 years, Schlesinger Associates has provided data collection services that help companies understand their potential influences in the marketplace. Over this time, they have amassed the technical expertise and extensive market knowledge to provide clients with a comprehensive range of quantitative and qualitative research services in desirable markets. To do this, they established high standards of professional, courteous, quality service – standards we measure ourselves against on every project. Visit Schlesinger Associates’ website at http://www.schlesingerassociates.com/

Contact: Garnette Weber- Director, Marketing and Insights
North America: 1.888.525.5026
International: +1.306.665.5026
Email: press@itracks.com